Collection: Alter Ego ItalyBLONDEGO
Shop Alter Ego Italy BlondEgo by the way the service actually happens: lift, tone, refine, and maintain blonde work without digging through the full product grid.
Shop BlondEgo by service
Start with the blonde goal, then choose the formula.
Use these shortcuts when you know the appointment type: lightening, toning, soft pastel work, no-lift balancing, diamond reflect, or blonde maintenance.
-
Alter Ego Italy BlondEgo — Pure Light Cream - 500GR / 17.6 oz
Regular price $40.95 USDRegular price -
Alter Ego Italy BlondEgo — Pure Light Blue Powder - 500 GR / 17.6 oz
Regular price $33.60 USDRegular price -
Alter Ego Italy BlondEgo — Pure Light Blue Powder - 100 GR / 3.5 oz
Regular price $8.40 USDRegular price -
Alter Ego Italy BlondEgo — Gentle Protective Lightener - 100 GR / 3.5 oz
Regular price $8.40 USDRegular price
