ALTER EGO ITALY - BlondEgo Pure Diamond Lift: Beige
ALTER EGO ITALY - BlondEgo Pure Diamond Lift: Beige

ALTER EGO ITALY - BlondEgo Pure Diamond Lift: Beige

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* Colorado Professional Only *

This product can be sold to Colorado licensed beauty professionals only.

Non-professional orders and orders outside of Colorado cannot be fulfilled


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Beige BlondEgo Pure Diamond Lift

  • Volume: 60 mL


Beige - Lifts and neutralizes unwanted warm tones to reach sandy-blonde effects.


  • Toning bleaching cream
  • Irisé shade to counteract light yellow tones
  • Toning in a single application
  • Up to 5 levels of lightening results
  • Greater control of warm tones
  • 5 customisable shades
  • Apply mixed with Coactivator Cream at 40 or vol ratio 1:2
  • Leave in for 50 minutes


To take advantage of a single waiting time and simultaneously obtain a balanced lightening up to 5 levels and toning.

Blondego Pure Diamond Lift are lightening and toning products that, in a single application, achieve excellent pure, balanced and shiny lightening results up to 5 levels, while controlling warm tones with 5 customisable shades. The Irisé shade lightens and neutralises light yellow reflexes to obtain an iridescent beige tone

The result will be a brilliant glossy finish and an excellent and safe service even on the most sensitive or damaged hair.

Thanks to Active Shine Technology, the formula is enriched with a natural ingredient extracted from Brazilian Palm Trees which provides exceptional shine while restructuring the hair, which looks silky and easy to manage.

Made in Italy