Today, as never before, it is of fundamental importance to rediscover the value of time, which represents an increasingly precious resource to be taken care of and kept carefully.

For both the salon professional and the client, time is a fundamental value for achieving a quick and effective professional result.

Fast Color 10' is Alter Ego Italy's answer to this pressing need. A professional and permanent color that works in just 10 minutes, guaranteeing 100% coverage of white hair. 18 Nuances and 5 chromatic series: NATURAL, BROWN, GOLDEN, COPPER and RED, to intensify the tones, play with shades, enhance the brilliance or light up the colors with vibrant reflections.

The formulation of Fast Color 10 'is enriched with latest generation carrier substances capable of accelerating the penetration of the pigment inside the hair, guaranteeing absolute fidelity to the result and a uniform result.

Mallow extract, with antioxidant properties, restructures and regenerates the fiber, bringing shine, while Orchid extract invigorates and softens the hair.

In line with the sustainability choices that distinguish us, Fast Color 10' packaging is kind, made up of recycled aluminum tubes, caps produced with the least possible use of plastic and boxes made of compostable FSC certified paper.