* Professional Only *

This product can be sold to licensed beauty professionals only.

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KEEP IT GLOSSY

The new tone-on-tone demi experience for a radiant finish.

Alter Ego Italy’s Keep It Glossy is a demi-permanent oil formula that perfects tone, harmonizes contrasts, and provides instant shine. A colour and beauty treatment in a single application — visibly shinier, softer, nourished hair with revived colour and balanced tones.

• Natural-looking, glossy finish
• Gentle, even toning
• Ideal for lengths and previously treated hair
• Free from ammonia, PPD, resorcinol, and alcohol
• Vegan formula

ChromaBridge Technology: an intelligent bridge between pigments and the hair fiber that guides colour into the hair more quickly, precisely, and effectively. Improves pigment absorption on the cuticle and promotes optimal deposition of conditioning agents.

Clear 500 ML — dilute any Keep It Glossy shade for a softer deposit, extend a tonal service, or use as a pure glossy treatment without adding pigment. Ideal for ultra-glossy effects on natural and coloured hair.

Use: Mix with Keep It Glossy shades at any ratio to customise intensity, or use 1:1 with Activator 6 Vol. for a clear glossy treatment. Processing time 20 minutes.

Salon services:

• Tone-on-Tone — ideal for natural, coloured or bleached hair.
• Color Combination — ideal in combination with Technofruit, Fast Color 10′ and MyColor on the base.
• Toning — ideal after lightening services.
• Ultra Glossy — ideal for natural, coloured, and lightened hair.

Size: 500 ml. Made in Italy. Salon exclusive.