Urban Proof Urban Proof Experience Collection

Urban Proof Experience Collection by Alter Ego Italy URBAN PROOF.

Urban Proof by Alter Ego Italy protects hair from environmental aggressors and urban pollution. A complete care and styling system featuring nourishing formulas for healthy, vibrant hair in any environment.

Made in Italy. Alter Ego Italy sources ingredients sustainably — always free from PPG, PEG's, artificial colorants, petroleum, parabens, and synthetic fragrances.